The Volvo 262 C, unveiled in 1977, stunned onlookers with its controversial design. Styled by Volvo's Jan Wilsgaard but built by Bertone in Turin, its low, flat roof and unusual proportions drew criticism. Despite its idiosyncratic looks, it was a technological flagship featuring luxury amenities like leather seats, air conditioning, and cruise control as standard.
Its successor, the 780 Bertone (1985-1990), was both designed and built by the Italian coachbuilder. It presented a more unified and elegantly angular design, with a spacious glasshouse and a plush, safety-conscious interior. However, it struggled in the market against German rivals.
Both models were powered by versions of the PRV V6 engine and were largely hand-built. While the 262 C is known for its bold character, the 780 is remembered for its refined elegance. Today, they are niche classics, with the 262 C gaining value and well-preserved 780s often returning to Europe from Japan.
Mechanical parts sharing with more common Volvo models helps keep maintenance manageable for both cars. The choice between them often comes down to personality: the extroverted, characterful 262 C or the introverted, classy 780.